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演讲库 / 1984-07-11

埃斯帕尼奥拉讲座

Espanola Lecture

日期:1984-07-11地点:Espanola, NM

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中英对照全文

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We are going to talk today about business. Life is a business. Busyness of life is a business. Business is a process of procuring, selling, and making profit. It is also business to exchange your labor against money, business is a faculty in itself. A mind, which forgets business also forgets what is called goodwill. Business is a faculty of goodwill of a human which can give him stability, identity, creativity, happiness, caring, sharing, understanding and it is also to promote your personality into spheres of other personalities.

我们今天要谈一谈生意。人生就是一门生意。人生的忙碌就是一门生意。生意是一个采买、销售、赚取利润的过程。拿你的劳动去换钱也是生意,生意本身就是一种能力。一个忘记了生意的心智,也会忘记什么叫商誉。生意是一种人类商誉的能力,它能带给你稳定、身份、创造力、快乐、关怀、分享、理解,它也能把你的人格推展到其他人格的领域中去。

Business is only not making money. Those who do business just to make money, they always fail. Business has a fundamental identity to create goodwill forever. You must sell your product and your product should sell you. You must sell your product and your products must sell you. And what is the product? What you are selling? It can be material, it can be services, it can be sophisticated technology, it can be anything, but whatever you sell just remember you are selling for goodwill and for profit.

生意不仅仅是为了赚钱。那些做生意只为赚钱的人,永远都会失败。生意有一个根本的身份,就是永远去创造商誉。你必须卖出你的产品,而你的产品也必须把你卖出去。你必须卖出你的产品,而你的产品也必须把你卖出去。那么产品是什么?你在卖什么?它可以是实物,可以是服务,可以是精密的技术,可以是任何东西,但不管你卖什么,只要记住,你是为了商誉和利润在卖。

be services, it can be sophisticated technology, it can be anything, but whatever you sell just remember you are selling for goodwill and for profit.

可以是服务,可以是精密的技术,可以是任何东西,但不管你卖什么,只要记住,你是为了商誉和利润在卖。

All businesses, which have ever failed, have failed because they have been handled with absolute ego. It's very funny, one of the business we were selling and all they were reading is how many sales I have made? Sales. Aarae what is the profit? No sign of it. When we figure it out, by that time we were sixty thousand dollar down. "Sir, I have opened a factory. "

所有曾经失败过的生意,失败都是因为它们完全用小我来操作。说来很好笑,我们当时在做一桩生意,他们天天看的只是「我卖了多少?」销售额。哎,那利润呢?一点影子都没有。等我们算清楚的时候,那时我们已经亏了六万美元。「先生,我开了一家工厂。」

I say, "Very good, fine. " After twelve months I said, "What's your factory is doing? "

我说:「很好,不错。」过了十二个月,我问:「你的工厂在做什么?」

He said, "Nothing. "

他说:「什么也没做。」